January 10 – An Evening With UnmatchedStyle

We’re elated to announce that for our first meetup of 2012, we have a spectacular treat for you all.  The editors of UnmatchedStyle.com will join us on January 10, 2012 at Blue Ion‘s downtown office, to do a deep dive into the core principles of successful web design.

In this design double-header, Gene Crawford and Giovanni Difeterici will share hard-learned lessons gained from their experience reviewing thousands of websites.  They will cover what makes a user interface work (or not), and dissect the user experience of the ‘sign up’ and call to action.

Symbolic Imagery in Interface Design

Giovanni DiFetericiGiovanni will discuss the inherent symbolic nature of UI elements, how people interact with them in relation to their real world analogs and how to build a description of an element’s function into its visual presentation.

Understanding how people think about the interactive visuals that we build can help us design more cleanly and to speak more clearly to our users. Learn more about Giovanni.

‘Sign Up’ UX Design

Gene CrawfordYour web app’s sign up experience or the call-to-action on your website better be top-notch. People have short attention spans and take no mercy when shopping or passing judgement on your service or products.

We’ll be looking at some best practices and review great examples that help demonstrate what goes into a solid sign up/call to action user experience: we’ll get into some psychology, patterns & design reviews.  Learn more about Gene.